Select a health care law topic from the assigned readings. Present an Term Paper

Select a health care law topic from the assigned readings. Present an executive summary of the law in 200 words or less, and dis - Term Paper Example Applicable industry standards, statutes, federal laws and ethical guidelines Ethics and laws imply that physicians inform patients of the limit to which confidentiality protection of disclosure of personal information is allowed. This is because a patient requires privacy which should be respected by the physician. Federal statutes allow physicians to diagnose death which should be made in line with industry standards Statutes or federal laws may also require that a medical case be disclosed in fear of further spread. Applicable Industry Standards, Statutes, Federal Laws, Ethical Guidelines There are many ways of acquiring medical insurance benefits under the Medicare coverage program. The largest number of people are automatically eligible for this coverage at the age of 65 if they are entitled to monthly social security retirement benefits, survivor or transport retirement benefits. These individuals are entitled to Medicare coverage irrespective of whether they are eligible for ot her retirement benefits. Those persons not entitled tom these kinds of benefits will need to file an application for the Medicare coverage.

Eco Fashion Essay Example | Topics and Well Written Essays - 2500 words

Eco Fashion - Essay Example The focus of the paper "Eco Fashion" is on chemical use and pesticides use in the processing of raw materials for garments. Vogue notes that the earliest references in the past three decades with regard to sustainable fashion and ecofashion were made as early as 1990. Then, the New York Times headlined a story with regard to an emergent green movement in the world of fashion, as well as a new environmental push in fashion observed in Vogue not long after that. It was also in 1990 that a pioneer of the ecofashion movement, Katharine Hamnett, spoke before the United Nations with regard to the anomalies in the way garments were produced. The talk was specifically about the negative ecological impacts of those production and marketing processes for fashion and garments. Terms such as acid rain and children of the earth, as they pertain to fashion, also came into vogue. These point to the deep historical roots of ecofashion in the fashion literature. Fast forward to the present, and there are whole movements in countries in support of ecofashion, and awareness of the large negative impacts of mainstream fashion processes, including the production processes for garments, has reached an all-time high. For instance, in Sweden, government assets that promote ecofashion cite statistics with regard to the massive negative environmental toll of producing mainstream fabrics. The chemical trails from the dyes, bleaches and prints that are used to produce garments are said to be on par with the production. of wastes in petrochemical plants. Meanwhile tons of these garments end up becoming part of landfills and cause long-term havoc to the environment because of the chemicals that they contain. They also take a long time to totally decompose. This awareness in turn has been used to provide a boost for the creation of new ecofashion companies all over the world. In Sweden for instance, the first ecogarment firms were founded in 2004 (Quinn 2007). Among organic sources, the lite rature mentions hemp, cotton and bamboo as prime examples of organic materials that have become representative sources of fabrics in ecofashion (Rauf and Vescia 2009, p. 27). Recycling materials and the use of so-called â€Å"low-impact dyes†, or dyes that have a minimal environmental footprint, are also among the key concepts, materials and technologies that are associated with ecofashion (Lee 2009; Styles 2012). On the other hand, new ecofashion trends emphasize how current ecofashion has veered away from the symbolisms and the values associated with past eco-fashion waves. These include those that were produced by the counter-culture hippie movement of the 60's and 70's. Emerging ecofashion trends include that ecofashion has come to be embraced by the biggest mainstream fashion designers and brands, from Armani to Oscar de la Renta. Moreover, the focus of the new wave is on the aesthetics of the person wearing the apparel (Winge 2008, pp. 511-524). Elsewhere in the literat ure, sustainability and ecofashion have also come to be associated with fair trade too. Are the cotton farmers paid well and fairly? Are the supply chain processes optimized to

Us Involvement in Mogadishu Essay Example for Free

Us Involvement in Mogadishu Essay In response to the impending starvation of hundreds of thousands of Somalians the United States entered Somalia in December 1992 to provide humanitarian aid and establish a functioning government as under the UN mandated United Nations Operation in Somalia II (UNISOM II). Acting as a replacement for the ineffectual United Nations Operation in Somalia I (UNOSOM I) mission UNISOM II was carried out by United States-controlled (UN-sanctioned) Unified Task Force (UNITAF). UNISOM was given the power to establish a stable environment in Somalia under Chapter VII of the UN Charter. On October 3, 1993 a battle between UNISOM joint forces and Somali militia ensued in Mogadishu. The operation was in decline following the two day battle of Mogadishu. In the fighting 18 US soldiers perished and a further 83 casualties were reported. The bodies of several US casualties were maimed and dragged through the streets of Mogadishu by an assortment of civilians and members Aidid’s Somali National Alliance. In response to the events pressure mounted for the immediate withdrawal of US troops. President Clinton announced in the days following that, â€Å"our mission from this day forward is to increase our strength, do our job, bring our soldiers out and bring them home† and that by mid 1994 all troops would be withdrawn. The US, for fear of a repeat of the events in Somalia reshaped foreign policy terms the years following. The resulting concept of the â€Å"Mogadishu Line† became intertwined in post Cold War international relations discourse. The withdrawal of US forces following the Battle of Mogadishu has been identified by its commentators as the key reason for the failure of US intervention in later conflicts such as the 1994 Rwanda Genocide. â€Å"The ghosts of Somalia continue to haunt US 2 What effect did US involvement in Mogadishu have on US foreign policy? policy. Our lack of response in Rwanda was a fear of getting involved in something like Somalia all over-again†1 Further instances of Clinton refusing to mobilize US ground troops: †¢ 200 lightly armed hostiles at the Haitian harbor of Port-au-Prince causing the withdrawal of the USS Harlan County a week after the Mogadishu battle †¢ Bosnia and Herzegovina 1995 †¢ August 1998 bombings of the US Embassies in Kenya and Tanzania Killing 224 people and wounding more than 5,000 †¢ Clinton administration retaliates with missile strike on al-Qua’ida training camps at Zahwar Kili in Afghanistan Policy makers became more keen on risk avoidance. This became evident in a change in military tactics. Following the1998 bombings of the US Embassies in Kenya and Tanzania and the failure to kill Osama bin Laden prompted for the construction of plans for an armed assault to capture the Saudi masterm ind. Officers within the Special Operations Command (SOCOM) â€Å"were eager to go after bin Laden† 2. The CIA’s evaluation of the plans estimated a 95 percent chance of successful SOCOM capture of bin Laden given the chance to launch. The plans for the operation were opposed by the top brass. According to a Pentagon officer there was â€Å"reluctance to even discuss pro-active measures associated with countering the terrorist threat through SOF operations.† 2. Concluding in a Pentagon study Richard Shultz expressed that â€Å"The Mogadishu disaster spooked the Clinton administration as well as the brass†2. There was a prolonged and persistent refusal to implement surgical special operations strikes in the face of increasing intelligence regarding unspecified al-Qa’ida plans to attack US targets. A team of 20 Delta operators and SEALs from Task Force 20 were intent on conducting a raid on a home in Mosul, Iraq. The team was backed by a force of app roximately 200 of the 101st Air Assault Division. Forces were repelled by small arms fire repeatedly. To deal with the threat US forces evacuated neighboring homes and fired 18 antitank missiles thus neutralizing the threat. Following the September 11th attacks â€Å"US policy makers became more risk acceptant in dealing with the threat posed by al-Qa’ida.† 2. 1 Former US deputy special envoy to Somalia, Walter Clarke. Command Posts (Aug 2010) â€Å"The Mogadishu Effect and Risk Acceptance† Retrieved August 2nd, 2012, from Command Post site: http://www.commandposts.com/2011/08/the-mogadishueffect-and-risk-acceptance/ 2 3 What effect did US involvement in Mogadishu have on US foreign policy? Evaluation of Sources John S. Brown, Brigadier General, U.S. Army Chief of Military History. Taken from ‘The United States Army in Somalia 1992 1994‘ The source offers the perspective of a historian under military command who was alive at the time. With both hindsight and first hand knowledge the source allows for a more-complete over view of the situation. With the purpose of education, the source is trustworthy to have usable information, however it could very well contain altered information as it has been assembled by a member of the armed forces involved. This source in particular is valuable in that it provides an overall evaluation of US involvement in Somalia from incursion to excursion. With this being written by a member of the US armed forces there is a clear bias towards US service members. This is evident in the statement â€Å"The American soldier had, as always, done his best..†. The source highlights the scope of the blow to US forces during the operation and validates the US’s later decision to refrain from providing military aid on humanitarian missions to come. â€Å"fortytwo Americans died and dozens more were wounded†. While the source serves as an accurate recount of what happened during the operation and provides a brief insight into the events following (Bosnia) it is limited by failing to directly address the topic at hand. The source does not address United States foreign policy changes as a result of the conflict. Benjamin Runkle. August 27, 2011. Taken from ‘The â€Å"Mogadishu Effect† and Risk Acceptance’ http://www.commandposts.com/2011/08/the-mogadishu-effect-and-risk-acceptance/ The above source is an extract from an article written specifically concerning policy changes as a result of incidences during the US lead operations in Somalia. It has been taken from a site focusing on military history and policy. â€Å"CommandPosts.com was launched October 5, 2010, by St. Martin;s Press as a site for military history, current events, and fiction† 3. The purpose of this source is to provide relevant information to those seeking more in depth knowledge concerning Military history. â€Å"It is the intention of CommandPosts.com to foster a community that will engage the audience and provide a location rich in rational discourse and commentary, and find creative ways to support the m ilitary community† 4. Benjamin Runkle ‘is a former paratrooper 3 Command Posts (Oct 5, 2010) ‘About’ Retrieved Oct 30, 2012 the Command Posts site: http:// www.commandposts.com/2011/08/the-mogadishu-effect-and-risk-acceptance/ 4 Command Posts (Oct 5, 2010) ‘About’ Retrieved Oct 30, 2012 the Command Posts site: http:// www.commandposts.com/2011/08/the-mogadishu-effect-and-risk-acceptance/ 4 What effect did US involvement in Mogadishu have on US foreign policy? and presidential speechwriter, with a Harvard PhD, and a Bronze Star from Operation Iraqi Freedom. He has worked in the Department of Defense and the National Security Council, and is currently a Professional Staff Member on the House Armed Services Committee.’ This makes him a person who may have more direct knowledge concerning the topic. The source is limited in that Benjamin Runkle’s current affiliation with government organizations could result in some of the information being censored. The source supports the ideas concerning the ‘Mogadishu Line’ and its prevalence concerning following operations, especially those under the clinton administration. â€Å"The Clinton administration later declined to intervene to prevent repeated atrocities in Bosnia and a genocide in Rwanda due to its experience in the Aideed manhunt†.5 Analysis It became apparent following the unacceptable loss of U.S. lives in what was intended to be a humanitarian effort that changes needed to be made to the way the U.S. deals with foreign affairs and combat operations. A week following the Mogadishu battle the USS Harlan County was withdrawn from the Haitian harbor of Port-au-Prince. The ship was faced with lightly armed hostile demonstrators who’s numbers were well bellow 200. It became evident that the Clinton administration did not want a repeat of the events in Somalia where simple peace keeping initiatives would turn into hostile combat against the very the people the U.S. forces were sent to help. Bosnia and the Rwanda genocide were no different. As a result of its experiences the U.S. officials maintained a safe distance â€Å"deciding against taking a leading role†.7 in Rwanda. Instead public statements, diplomatic demarcates, initiatives for a ceasefire and attempts at contacting both the interim government perpetr ating the killing and the RPF were the chosen course of action. The U.S. further advocated that the UN refrain from a â€Å"robust response†. 7 With the 1998 bombings of the U.S. Embassies in Kenya and Tanzania, killing 224 people and wounding 5,000+, the Clinton administration opted for a missile strike on the al-Qa’ida training camps at Zahwar Kili, Afghanistan. Officers within the Special Operations Command (SOCOM) were keen to launch an infiltration assault to capture Osama bin Laden, head of al-Qa’ida. In spite of a high 95 percent CIA predicted success rate of capturing bin Laden, should forces be given the go ahead to launch, members of the top brass were not convinced. The plans received strong opposition. â€Å"The Mogadishu disaster spooked the Clinton administration as well as the Command Posts (Aug 2010) â€Å"The Mogadishu Effect and Risk Acceptance† Retrieved August 2nd, 2012, from Command Post site: http://www.commandposts.com/2011/08/the- mogadishueffect-and-risk-acceptance/ 5 5 What effect did US involvement in Mogadishu have on US foreign policy? brass.†6 It was evident in the Pentagon conducted study that there was â€Å"reluctance to even discuss pro-active measures associated with countering the terrorist threat through SOF operations.†7 Not only was the Battle of Mogadishu an exemplar for a raid to capture bin Laden. The failed 1980 operation â€Å"Desert One† was â€Å"repeatedly cited as a catastrophic precedent†7 in which a team attempted the rescue of American hostages in Iran. Chairman of the Join Chiefs of Staff, General Hugh Shelton dismissed the proposed SOF raids as â€Å"dumb-ass ideas, not militarily feasible,† and â€Å"something in a Tom Clancy novel† which ignored â€Å"the time-distance factors.†7 In the face of increasing warnings of active al-Qa’ida plans for attacks on U.S. targets the refusal to consider â€Å"surgical special operations strikes in Afghanistan persisted.† A formidable team of 20 Delta operators and SEALs from Task Force 20 were intent on conducting a raid on a home in Mosul, Iraq. The team was backed by a force of approximately 200 of the 101st Air Assault Division which were situated themselves in support by fire positions to the South and northeast of the target building. Forces were repelled by small arms fire repeatedly. Commanders decided against laying siege as it was unknown if there would be escape tunnels leading away from the building. Fears were mounting for an insurgent retaliation, â€Å"trapping the U.S. forces in an ambush similar to Mogadishu.† To deal with the threat US forces evacuated neighboring homes and fired 18 antitank missiles thus neutralizing the threat. This action showed the unwillingness of US commanders to spare the lives of their men for an objective. Decreasing the number of U.S. casualties has become a priority in United States combat operations in foreign lands. Following the September 11th a ttacks â€Å"US policy makers have became more risk acceptant in dealing with the threat posed by al-Qa’ida.†. 6 Richard Shultz. Command Posts (Aug 2010) â€Å"The Mogadishu Effect and Risk Acceptance† Retrieved August 2nd, 2012, from Command Post site: http://www.commandposts.com/2011/08/the-mogadishueffect-and-risk-acceptance/ 7 6 What effect did US involvement in Mogadishu have on US foreign policy? Conclusion As a result of the tragic loss of U.S. lives in Mogadishu changes in foreign policy were issued in attempt to â€Å"prevent repeated atrocities† in future conflicts. The American public became and its leaders became sensitive to the thought of loosing more American lives. For the remainder of the Clinton administration policy towards foreign conflicts was more reserved. U.S. officials took a restrained position on conflicts concerning lands or military operations of a likeness to that of their hunt for Aideed. The losses at Mogadishu and the similar loss during the 1980 â€Å"Desert One† mission combined to restructure the way officials approached military objectives. A higher value was placed on the lives of soldiers which resulted in an increased use of alternative methods such as direct missile strikes to neutralize a thread or complete restrained actions in response to a hostile situation such as Rwanda. 7 What effect did US involvement in Mogadishu have on US foreign policy? Bibliography †¢ ‘About’ [section detailing Website purpose] Command Posts (Oct 5, 2010) Retrieved Oct 30, 2012 the Command Posts site: http://www.commandposts.com/2011/08/the-mogadishu-effect-and-risk- acceptance/ †¢ â€Å"Battle of Mogadishu† Wikepedia (2012) Retrieved June 5th, 2012, from Wikepedia site: http://en.wikipedia.org/wiki/Battle_of_Mogadishu_(1993) †¢ â€Å"Bosnia and

A research paper on cocaine Essay Example for Free

A research paper on cocaine Essay Grown in the countries of South America, with Columbia being the most productive, the Erythroxylon Coca bush is the natural origin of cocaine, a central nervous stimulant. Its history is as rich and diverse as the people using and dealing the drug. Cocaine use dates as far back as the 16th century when it was used among Inca royalty. In the early 1800s cocaine was introduced to Europe. Sigmond Freud wrote a song in its honor and famous author Robert Louis Stevenson wrote The Strange Case of Dr. Jekyll and Mr. Hyde during a six -day cocaine binge. In the early 1900s cocaine was available to consumers over the counter. Its medicinal value was a relief for toothaches and congestion. Parke Davis advised their consumers of the effects of cocaine by stating that it could make the coward brave, the silent eloquent, and render the sufferer insensitive to pain. The use of cocaine found its way into other products like wine and the most famous of all, Coca Cola. Early production of Coca Cola contained 60mg of cocaine. Today, the popular soft drink still uses the leaves of the Coco Bush for flavor but the illicit drug has been removed (www.cocaine.org). The resurrection of cocaine use as a recreational drug began in the 1960s, and was used mostly among the affluent because of its price. Movie stars, sport stars and the like give cocaine its mystique and draw; psychological and physical effects make it addictive. Changes in form and price make cocaine far more accessible and affordable. Today, there is no clear connection between the use of cocaine and education, occupation or socioeconomic status. Cocaine is generally sold as a hydrochloride salt, a fine white powder substance that is commonly referred to as snow, coke or blow. Street dealers of cocaine commonly dilute, or cut the drug with similar looking substances like talcum powder or with active local anesthetics and even sometimes with other stimulants like amphetamines. The purity of street cocaine, powder form, is about 75 percent. When the impurities of this form are removed, it is known as freebase or crack cocaine. Crack cocaine  is easier to find and less expensive to buy. Cocaine in any form can be found in almost every town and city. Research studies done in 1999 showed cocaine is used by over 3.7 million Americans 12 years old and over, with the highest rate among people 18 and 25 years of age. The use among people 35 years and older also continues to rise (www.cocaine.org). The effects of cocaine depend on the route of administration, the amount of consumption, the users past experience, and the circumstances under which its taken. The major routes of administration are snorting, injecting, and smoking. Snorting is inhaling the powder form through the nasal cavity. The drug enters the bloodstream through the nasal tissues. Injecting cocaine is using a syringe to release the drug directly into the bloodstream. Smoking cocaine is inhaling the cocaine vapors or smoke delivering large quantities to the lungs where it then enters the bloodstream as quickly as injecting. Cocaine interferes with the re-absorption process of dopamine that is a chemical messenger of pleasure to the brain. The effects are instant and intense but not long lasting (www.drugs.indiana.edu). The short -term effects usually make the user fell euphoric, energetic, and alert to their senses. It can decrease your anxiety and heighten your sexuality. Crack users have described the rush as a whole body orgasm. Or, a user can feel anxious or panic-stricken. The drug is a parody of heaven and hell. Often times the cocaine user craves other drugs. These symptoms appear quickly and disappear within a few minutes or a few hours. Physically, a persons blood pressure, body temperature, heartbeat, and breathing accelerate, along with pupil dialation. In larger amounts the side effects intensify. The high might include feelings of paranoia, vertigo, and muscle twitches and physically a user might experience chest pains, nausea, blurred vision. Over time with continued use, the effects of cocaine gradually change. Irritability, restlessness, insomnia and paranoia replace the euphoria. Physically, the long- term user will lose interest in sex and lose weight. Those who snort the drug wear out their nasal septum while those who inject it risk the chance of contracting hepatitis or AIDS. Cocaine related deaths  are often a result of cardiac arrest or seizures followed by respiratory arrest. Over time, to the users tolerance, the drug will build. To achieve the same effects as that of early usage requires larger doses of the drug. The user becomes psychologically dependent. The drug becomes pivotal to their thoughts, feelings and their daily activities. Cocaine just made you feel really good. Then after you get done feeling really good then you start to get a Superman ego and thats the beginning of the end. (Drug Wars; A Frontline, PBS Production) Often times, cocaine addicts develop an illicit lifestyle to keep up with their drug habit. Cocaines influence leads a user to stealing from family, friends and even employers. The lifestyle of addicts becomes as corrupt as the organizations that produce and supply the product. Cocaines addiction has two sides: the love of the high and the love of the money. The US Government has estimated that cocaine trafficking takes nearly $80 billion a year out of our economy. In 1990, the DEA (Drug Enforcement Agency) estimated about 20 Colombian organizations controlled most of Americas cocaine supply. Annual revenues of the Colombian drug trade have been estimated to be 5 billion dollars. The drug cartels existing today control every phase of the drug trafficking business. They manufacture, transport, distribute, and finance cocaine. Like many large corporations, the business involves bankers, accountants, and lawyers, wholesalers and retailers. More special to this business the cartel payroll also includes chemists, pilots and enforcers of security (www.drugs.indiana.edu). The cartels are structured in layers, at the center is the cartel manager or kingpin. Information shared among the members of the cartel is highly secularized. Only a choice few are privy to all the workings of the cartel. Those employees holding positions in the outer layers of the organization (the lawyers, accountants, bankers, and enforcers) reap the financial benefits of serving their bosses but are strictly put on a need to know basis. Cartels operating in the United States are referred to as cells which are self contained organized units. The Medillin Cartel was the first known, successful cartel of cocaine  traffickers coming from Colombia. It was established in 1978 and lead by Carlos Lehder. It used violence and intimidation to stay one step ahead of the justice system. The cartel bribed police officers with money or threatened them with death if they did not honor the cartel and look the other way when they did business. The Medellin Cartel was taken down in March of 1984. Carlos Lehder was arrested in 1987, tried in the United States and sentenced to 135 years without the possibility of parole. George Jungs, the Medillin Cartels American contact, testimony against Lehder assured his conviction. In the 1990s, on the heels of the Medillin, came the Cali Cartel. They are responsible for 70-80 percent of the cocaine coming into the United States and 90 percent of that entering Europe. Instead of violence and intimidation like their counter parts, the Cali operated their business using a subtle approach. Law enforcement has had difficulty in closing the Cali operations for many reasons. Their structure is different from that of the Medillin, as is their methods of smuggling. They are much more conservative. They only sell to people they know. The home office, which is the CEO and vice presidents, coordinate the cells. The cells contact the buyers usually by cellular phone or pager and arrange the time and place to distribute the drugs. Payment is made at the second meeting. When the deal is done, the home office is contacted and accurate records are kept by both (www.awesomestories.com). While the Colombians may monopolize the cocaine market, there are similar organizations in other countries. The Triads and Tongs of China, La Compania of Cuba, and the Yakuza of Japan are some other major drug trafficking organizations. They have successfully invested into legitimate American business. The one thing they all have in common: United States of America as a client base (www.cocainefacts.com). Cocaine touches many people on a variety of levels. It can completely change a persons personality, for the worse. It spins a web of deceit and destruction. Physically and mentally the drug tricks you from recognizing reality. Euphoria tricks you into believing that the high is good, all the while the time bomb is ticking. Blowing up your mind is just a matter of time. Works Cited Bailey, William J. Factline on Cocaine. 1995: Heller, Matthew. Addicted to Love. Los Angeles Magazine. Sept. 1999. No Author Given. No Author Given.

Mahashian di hatti limited | Analysis

Mahashian di hatti limited | Analysis INTRODUCTION Mahashian Di Hatti Limited is an INDIAN manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name MDH. It specializes in several unique traditional blends of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over India, and exports its products to several countries. It is associated with Mahashay Chuni Lal Charitable Trust HISTORY Mahashay Chuni Lal started the enterprise in Sialkot (now in Pakistan) on April 13, 1919. In a few years, the spices became very famous and they came to be known as Deggi Mirch Wale (the Pot Chilli People), after the name of one of their famous spice mixtures. After the partition of India, Mahashay Dharam Pal, the son of the founder, shifted to Delhi and opened up his shop at Ajmal Khan Road, Karol Bagh under the banner Mahashian Di Hatti of Sialkot (Deggi Mirch wale). The name Mahashian Di Hatti means the Shop of the Magnanimous in Punjabi GROWTH The company initially relied on hand-ground spices, but has since shifted to automated machines, with a capacity of producing 30 tonnes of packaged spices in a day. There are large fully automatic manufacturing plants at Delhi, Gurgaon (Haryana), Nagpur (Rajasthan), Ghaziabad (Uttar Pradesh) and Amritsar (Punjab). It has now a network of over 1000 wholesalers and over 4 lakh retail dealers in India. It was ranked 490th among the unlisted Indian companies in 2000-01. MDH pioneered the marketing of powdered spice mixtures in handy attractive packages. It has been co-opted as member of several committees of the Bureau of Indian Standards. In the last few years, the Exports Division of the company has started exporting the spices to several countries including UK, other European countries, Canada, United States, Japan and Switzerland FAMOUS PRODUCTS The MDH brand name is very well known throughout India. The products sold under the brand name include single spices (such as chili, coriander and turmeric) as well as blended spice mixtures. There are over 45 products available in over 100 different packages. The more famous ones are Chana Masala (for chickpeas), Sambar Masala (for Sambar), Kitchen King (for vegetables), Chunky Chaat Masala (for chaat), Garam Masala (hot spice, multi-purpose) and Chicken Masala. In addition to spices, it also manufactures incense sticks, Ayurvedic tooth powder and havan samagri, a mixture for Hindu ritual sacrifices. PRODUCTS We offer a wide and comprehensive range of products, which include: Wheat Flour SPECIES INCENSE STICKS AYURVEDIC INFRASTRUCTURE We are empowered with a state-of-the-art infrastructure, requisite technology, efficient transport facilities and superb working environment. We possess a spacious warehouse which can store large quantities of products. We are backed by a well-qualified and technical team of astute technocrats, business oriented professionals and diligent workers, who are highly experienced and have a thorough knowledge in the relevant field. The team is capable of sourcing large volumes of products to satisfy the customer demands and specifications. We possess one of Asias largest Wheat Flour Manufacturing Plant which is installed in our in-house production unit. We have the capacity to produce 3000 mt. Wheat Flour as per the European Standards on daily basis. Our wide network of distributors and suppliers are scattered all over the globe ensuring the customers of safe, smooth and punctual delivery of products. BUSINESS MISSION We will strive as a corporation,to gain trust from customers and continue to grow in strength. Make an effort on a daily basis to keep every customer satisfied,by offering every area of business, competitive products and services of superior quality thereby contributing to society. Having mutually satisfying interactions with customers through products Not being content with the present reality, continually striving for betterment and improvement, and accepting the challenge t Creating an environment in which each individual can apply their greatest strengths, an environment in which results will be evaluated correctly, and in these contexts, using our collective strengths to the fullest. Continuing to act in righteous ways, as good members of society MARKETING OBJECTIVE Strengthening brand name competitiveness With consumer requirements of tasty, safe and convenient as a basis, detailed analytical assessment of changing consumer demand is becoming vitally important in the food industry. Hereafter, in addition to guaranteeing quality and taste, MDH will analyze market data even to the extent of product quantity and shape, in hopes of predicting forthcoming trends and reflect these in the development of new products SITUATION ANALYSIS Growing interest in healthy eating and convenience has set the pace for this growth. Consumers have been boosting their consumption of whole grains. At the same time, they are buying more highly processed convenience foods like sandwiches, pizzas, and tortillas which often contain large amounts of flour. This situation reflects a turnaround in flours fortunes. . . Types of Flour Wheat flour is the primary grain product consumed in the United States. Thats apparent in the wide variety of food products prepared from flour: packaged flour for home baking, bakery mixes, breads, cakes, cookies, crackers, and pastas. Flour is also used in breakfast cereals, gravies, and soups. Overall, products classified in the bread and cake industry Roller flour mills, producing wheat products like atta, maida and suji are struggling for survival, since wheat has vanished from the markets in india such as uttar Pradesh. Many mills have closed down while others were running at less then 50 per cent of their total capacity utilisation. The total annual installed capacity of Uttar Pradesh was 40 lakh million tonne at one time. COMPETITOR ARE; Shakti bhog 10-15% market share Annapurna 40% market share Pillsbury approx 5-10% These are the competitors of MDH aata as we see Annapurna has the leading market share as number one brand so for to compete with we use latest technology so that amount of vitamins,minerals maintains a high rate. TECHNOLOGY The machines used by us is of latest technology which made good quality aata which is free from moisture,humidity contains an appropriate amount of vitamins, proteins starch carbohydrates which is useful for customer. For to satisfy the customer needs we take care so that cost reduces profit increases with quality of product. SWOT ANALYSIS The strengths, weaknesses opportunities and threats (SWOT) analysis provides a snapshot of MDH AATAinternal strengths weaknesses and external opportunities and threats. STRENGTHS 1MDH is Indias largest industry producing spices having a prestigious image in the mind of consumers. RD expenditure is very high in all other existing segments as well as for its MDH aata. Shri Dharmpal ji the Founder of MDH is extremely knowledgeable, personally and financially dedicated to making the business a success. ‘ Just In Time Production Active and committed advisory council. Well developed distribution network. WEAKNESSES Though it has considerable anecdotal information the company is lacking of marketing research. Internal dispute among its subsidiary companies OPPORTUNITIES To capture the market share as using the latest technology.. MDH which is new for Indian Flour industry Government policies like the automatic approval for FDI up to 100% Introduction of new products Online activities, online buying 6 .Easy availability of credit, lower interest rate and higher consumer confidence and gradual recovery witnessed in business cycle. THREATS The major threat comes from rich and big competitors who dominate the Indian market. From companies like Annapurna having market share more than 40% TARGET MARKET STRATEGY As MDH producing its new product that is aata so it has to target the market where he lacks .generally branded aata is purchased in urban region not in rural area.So it our target to capture the market rural as well as urban so that we cater the needs and provide satisfication to customer along with getting market share. And to provide the goods and services in the region where lacks so that market size increases. VALUE CONSIOUS Those that are looking for the ideal combination of high fuel economy and low maintenance cost in long run at an affordable price. All three groups are likely to be exposed to the same degree of outdoor and ambient advertising. It is difficult to estimate the exact size of each group, but most buyers will be a mix of all three and not only one reason will motivate a purchase. The overall size of these groups is probably fairly small and will explain why products are not more common yet. CAMPAIGN OBJECTIVES Objectives are important to clarify and set an objective set of targets that ought to be achieved by the planned actions. Objectives exist on three levels; Corporate, marketing and communication. Corporate objective can be summarized as shareholder wealth maximization and is ultimately achieved through higher profits and increased sales. Marketing objectives are the successful introduction of a Marketing communication activities are a vital part in achieving the above two and have to be Coordinated with all other company activities (production, sales, purchasing). Strengthening the relationship with the MDH brand. Increase the consideration of MDH when planning to purchase flour. The target market should be reached as fully as possible Customer and Consumers have to be made aware of a new product and its brand name. PUBLIC RELATIONS â€Å"The development and maintenance of good relationships with different public groups†. Public relations are useful because they enjoy a high credibility at a low cost, but the exact message cannot be controlled. This communication form will be of major importance for the MDH campaign as many buyers draw their information from the media. Personal selling is very important because a car is a high involvement product and affords more Conviction for purchase which is given by PS. personal selling will be carried out by the local dealers who in advance should have been trained to be familiar with the MDH Atta (dealership launch material, conferences) and its advantages and how to overcome objections. CREATIVE STRATEGY The MDH Atta offers features that no other product offers. These unique selling points should be emphasized in the promotions and any barriers to purchase are weakened at the same time (unique selling Proposition strategy). To appeal to the target market promotions should promote the car and its users to be innovative imaginative, bold, intelligent, revolutionary and pioneering. It would make sense to create different executions to target one of the three mindsets identified in the target market and emphasizing their reasons to buy and refute their individual barriers to buy. MARKETING MIX PRODUCT As product is sum total of tangible and intangible attributes including productdesign, style,size, quality, colour,brand name ,labeling etc. So we produce the product in such a way which has all the qualities so that customer takes the proper benefit. Here in case of aata we produce it in such a way so that it carry all the features of good product.. PLACE/DISTRIBUTION Place is the distribution mix. It is concerned with the smooth flow of goodsandservices from the producer to consumer by creating time, place and possession utility. It signifies two things namely physical distribution and the channels of distribution.It also includes transportation, warehousing, inventory control,wholeselling etc. So we create the utility in such a way so that there is proper distribution of goods.. PRICE Price is the value of a product expressed in terms of money.It is a matter of vital importance to the buyer or seller.Exchange of goods and services takes place when buyer is willing to purchase at the proper price. As in case of this aata we set the price in such a way so that it will low then the competitor price and it is of better quality. We set the price in such a way so that their will be proper profit margin, considering the terms of credit and other policies. PROMOTION SALES PROMOTION Monetary incentives to buy, is most effective to trigger a decision or purchase. SP is useful at the beginning of the product life cycle to increase acceptance or provoke a trial. MDH is selling the aata beneath its production cost. However an additional third party sales promotion mechanism has been put into place: Power shift, a government backed agency, To get the biggest benefit out of this MDH should advertise this fact. Otherwise SP should be used spontaneously once a slowdown in sales can be detected (PLC). ADVERTISING a paid form of non-personal mass communication from an identified sponsor, should be the major communication mix ingredient for this campaign. Advertising is controllable, but expensive esp. TV. Advertising can be used to increase awareness, create interest and inform about MDH AATA USPs. Customers or consumer are reached by placing adverts in their target media. Direct mail in the form of newsletters can useful for this campaign to create awareness (pre launch) and inform or offer of opportunity to book a test drive. MDH has already a database in place but can also buy further data. Direct mail is also important when targeting the corporate buyers and provides them with detailed information about the MDH. PACKAGING Packaging is supposed to be the fifth P in marketing. After product, price, place and promotion, packaging is the element which holds the maximum importance in the marketing of a product. As majority of the purchase decisions are made in store, we ensure that our products are attractively packed so as to capture the attention of the buyers. Our products are packaged in different quantities depending upon the different segment and market. MARKETING RESEARCH Good marketer wants insight to help them interpret past performance as well as plan future activities. They need timely, accurate and actionable information about consumers competition and their brands .they also need to make the best possible tactical decisions in the long run. Discovering a consumer insight and understanding its marketing implication can often lead to a successful product launch or spur the growth of the brand. MDHis doing extensive marketing research to understand consumers preferences and also the competitors strategies. It has a separate RD department which conducts online as well as offline surveys to know what consumers think about its offerings and what are their feedbacks The financial objective is to be financially solvent within the first two years of operation. The various expenditure on various operational activities are as follow- Online advertising; button and banner advertising on automotive websites and on online sites of target media Rs 1, 000, 000 Direct Mail news Letter Rs 500000 TV short Rs 3,00000 Print Rs 3, 00000 Outdoor RS 1, 00000 Sponsorship of MDH target group relevant events, celebrity Endorsement Sales Promotion, to be Confirmed Rs 20000000 Other: Promotions Sales Promotion Personal Dealer activity absorbed in Overheads Testing end of campaign Evaluation Rs 20000000 First year total: Rs 4,00000000.Second year total: Rs 3,00000000 .Third year total; Rs 2,000,00000 Considering the small target group of the MDH and the small projected sales figures a budget of Rs 9million over three years seems appropriate, however I would recommend reallocating the budget. That way the launch period communications can be intensified. Three years are also likely to correspond to the Product of this since car manufacturer have increased their output to keep demand high. ORGANSATIONAL STRUCTURE AND PLAN As well established company Reliance currently has many members on its staffs. However its automobile section is new. As this section matures into a stable and profitable organization the need for employees will grow. The first forseeable employee need is in the area of sales. The plan is to hire salespersons in early 2009 to allow Mr. Dharmpal ji to continue his consulting on a regular basis ,while at the same time ensuring a steady supply of for continued development efforts. To obtain the financial flexibility needed to manage its cash flow successfully the company has made contractors a significant component of its workforce SALES OBJECTIVE Sales of Rs 350,000,0 by the end of 2009,sales of Rs 1 million by the year 2011 and by the year 2013 sales of Rs 3 billion SUMMARY The recommended marketing and communications strategy that makes use of advertising, PR, new media and direct mail. Personal selling will be provided by the existing network of local dealers. Advertising will use TV, Print and outdoor media to initiate purchases. The Internet will play an important role for both advertising and direct mail, using a modern medium to underline the advanced character of this aata. However that this plan so far is only a model/ plan, and not definitive, it can and is likely to change esp. if pre or post-testing give negative results. Before realizing the proposed action a long planning period with frequent meetings of all parties is necessary to ensure the integrity and unanimous messages of the campaign. REFRENCES Financial Times 1999 2001. Various issues. Key Note. 2002. The Green Ethical Consumer. Market Assessment. Varey, Richard. 2002. Marketing Communication. London: Routledge. 4. Pickton, David and Broderick, Amanda. 2001. Integrated Marketing Communications. Harlow:Prentice Hall 5. Fitzgerald, Maureen and Arnott, David. 2000. Marketing Communications Classics. London: Business Press, Thomson Learning Westwood, John. 1990. The Marketing Plan. London: Kogan Page Limited.

Shakespeares Hamlet - The Character of Gertrude Essay examples -- GCS

Hamlet – the Character of Gertrude      Ã‚  Ã‚   Shakespeare’s tragedy, Hamlet, presents ten male characters for every one female character. The only prominent female characters are two: Ophelia, Laertes’ sister and Polonius’ daughter; and Gertrude, the queen and wife of Claudius and mother of Hamlet. This essay will explore the character, role, and importance of Gertrude.    Prince Hamlet initially appears in the play dressed in solemn black. His mother, Gertrude, is apparently disturbed by this and requests of him:      Ã‚  Ã‚  Ã‚   Good Hamlet, cast thy nighted colour off,   Ã‚  Ã‚  Ã‚   And let thine eye look like a friend on Denmark.   Ã‚  Ã‚  Ã‚   Do not for ever with thy vailed lids      Ã‚  Ã‚  Seek for thy noble father in the dust:   Ã‚  Ã‚  Ã‚   Thou know'st 'tis common; all that lives must die,   Ã‚  Ã‚  Ã‚   Passing through nature to eternity. (1.2)    The queen obviously considers her son’s dejection to result from his father’s demise. She joins in with the king in requesting Hamlet’s stay in Elsinore rather than returning to Wittenberg to study. Respectfully the son replies, â€Å"I shall in all my best obey you, madam.† So at the outset the audience notes a decidedly good relationship between Gertrude and those about her in the drama, even though Hamlet’s â€Å"suit of mourning has been a visible and public protest against the royal marriage, a protest in which he is completely alone, and in which he has hurt his mother† (Burton â€Å"Hamlet†). Hamlet’s first soliloquy expresses his anger at the quickness of his mother’s marriage to Claudius, and its incestuousness since it is between family: â€Å"Frailty, thy name is woman! . . . .†    When the ghost talks privately to Hamlet, he learns not only about the murder of his father, but also about th... ...the climax approaches, Osric invites Hamlet to a rapier contest with Laertes. During the match Gertrude drinks from the cup poisoned by the king to kill Hamlet. As she dies, she speaks, â€Å"The drink, the drink! I am poisoned,† which words motivate Laertes to confess that the king is behind the treachery. Thus he dies by Hamlet’s hand. Then Hamlet and Laertes die, wounded by the poisoned sword meant for Hamlet. Thus, once again, Gertrude is pivotal, is crucial for plot development.    WORKS CITED    Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999.    Burton, Philip. â€Å"Hamlet.† In The Sole Voice. New York: The Dial Press, 1970. http://www.freehomepages.com/hamlet/other/burton-hamlet.htm No pag.    Jorgensen, Paul A. â€Å"Hamlet.†   http://www.freehomepages.com/hamlet/other/jorg-hamlet.htm No pag.

Should Marijuana be Legalized? Essay -- The Debate Over Marijuana

Weed, bud, ganja, chronic, dro, herbs, grass, trees, pot, reefer; these are all names of the one drug that causes so much dispute, marijuana. Loved by so many, and hated by the law. It’s a two sided argument which everyone has their own opinion on. Is there any specific reason why weed should be illegal, or is the government just making money from catching people with it? Is there any real medical purpose for marijuana, or is it just a gateway drug for kids? These are the questions everyone should know the answers to. Whose side are you on? First, when trying to decide what you think about the legalization of marijuana, you need to stop to listen, and actually understand where each side of the argument is coming from. Some or even half of the U.S. argues, â€Å"The drug marijuana, is equally or less as dangerous as alcohol and tobacco products. Telling the people they can or can’t smoke or do what they want to their bodies, is an invasion the people’s right to freedom. If marijuana is legal, then it would be sold at a cheaper price, so the users of marijuana would not have to steal as much and it would lower the theft rate. There are all sorts of medical purposes, and it treats cancer patients and other people who need a treatment, but cannot take any other medications. Less people would be getting hurt and murdered in the streets over marijuana related drug disputes. The government could put tax on it and make more money and maybe get us out of the economies horrible recession. The cops could sto p wasting their time on little problems like marijuana, and start focusing on more serious crimes. The courts and jails could make more time for more serious offenses as well. Other drug dealers would lose a lot of ... ...history.html Science Blog. Study says marijuana is no gateway drug (December 4, 2006). Retrieved on August 11th from http://scienceblog.com/12116/study-says-marijuana-no-gateway-drug/ Kimberly Back. EduBook. Why Marijuana should be illegal (6-11-2009) retrieved on August 11th from http://www.edubook.com/why-marijuana-should-be-illegal/7039/ James Vaughn. Why Marijuana should not be legalized (November 3, 2005) retrieved on August 11th from http://www.associatedcontent.com/article/13115/why_marijuana_should_not_be_legalized.html High Times. AlterNet. The top ten reasons marijuana should be legal (September 1st, 2007) retrieved on August 11th from http://www.alternet.org/drugs/60959/ Drug War Facts. Retrieved on August 11th from http://drugwarfacts.org/cms/?q=node/53 Drug War Clock. Retrieved on August 11th from http://www.drugsense.org/wodclock.htm