Listening Essay Example | Topics and Well Written Essays - 1000 words

Listening - Essay Example In my opinion, this goes hand in hand with listening. Listening to what the client is saying shows that you are interested and hence elevates the chances of success. Sales people are required to possess effective communication skills such that they are able to communicate audibly to a customer and subsequently listen attentively. This paper describes the ‘why’ and ‘how’ listening is one of the most important components of successful salesmanship in the context of the residential renovation industry. There are various ways that a good salesman can adopt the skills of becoming a good listener. To become a better listener, a salesman is advised to first pay attention and listen to the other person before talking, exercise tolerance, persistence, and shun complains. In the modern world, the residential renovation industry has grown into a multi-billion dollar industry. In general, listening has its importance in business communication. It is a key factor of prod uctivity and success in an institution. Listening is important in the establishment of effective and successful associations and relations within the workplace. This is also applicable in the residential renovation industry. Through listening, a salesman is able to establish a relationship or association with the customer. Listening makes it easier for the salesman to converse with the client as s/he is able to comprehend issues effectively. Salesmen are advised to ensure that they develop their listening abilities through offering their complete concentration to their clients and retain eye contact with the client (Green 98). Consequently, a salesman is advised to seek clarification of the statement or arguments brought forward by the client to ensure effective comprehension. A salesperson in the residential renovation industry is ought to listen to the client genuinely and openly. S/he is ought to consider the fact that the whole process is client based, so every attention should be focused towards the client. Listening to the need s of the clients ensures that all renovation work or sale conducted on behalf of the client meets his/her requirements. To elucidate the ‘how’ to listen, Green posits that: Active listeners have a good perspective of, and a strong handle on, paraphrasing, restating, summarizing, responding to nonverbal messages, and responding to feelings. These active listening techniques enable salespeople to hold three important things in their grasp. Listening results in a better understanding of what prospects are saying, listening causes a greater flow of information from prospects, and is the basis for tailoring a sales approach that matches the prospect (97). Listening makes it possible for a salesperson to grasp information and details presented by the client that are beneficial in establishing and putting forward resolutions geared towards benefiting the organization dealing with residential renovation services. This is attr ibuted to the fact that through listening, a salesman has a chance to identify and ascertain the feelings and thought of a particular customer on a particular issue of activity. The information gathered by the salesperson can subsequently be incorporated in chatting the way forward to meet the requirements of the client. Listening helps both the client and the salesperson to build conviction and confidence towards each other. Subsequently, listening helps the salesperson to