Media Use of Stereotypes Essay - 1273 Words

Media Use of Stereotypes We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating ones mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target peoples minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audiences minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be†¦show more content†¦These generalizations create negative or positive attitudes towards these stereotype groups. Stereotyping is defined as the making of generalizations about groups of people on the basis of limited information (Straubhaar and LaRose: 379, 2004). Stereoty pe is not the way people behave in certain environments but in fact, the way one has views about them either negative or positive through the way media portrays them. However, living in a democratic society there is freedom of choice, independence and social equality is a right and in the age of technological innovation. This is where we get hands on information on any particular subject matter we intend to choose through any form of media. However, what we do not know is how much of the knowledge we consume through mass media is accurately representation of the reality. Stereotypes work well in political campaigns where government takes certain steps as a propagandist to exhibit information to a group of targeted audience in order for them to have a certain view or opinions towards others, which is profitable in any manner for the government itself. However, governments take these steps for various reasons including creating opinions towards other governments, religious affiliated groups, other national citizens, etc and the only reason is for its profitable means whether it is for elections, power or control. For example, 9/11 attacks supports t he fact that media demonstrates aShow MoreRelated Propaganda and Stereotyping Essay1382 Words   |  6 Pagespropaganda lightly. One such disaster is the stereotype – a felicity confused with the truth. 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